Our Story

In recent years, the old way of creating, marketing and selling music has been steadily dismantled by the exponential increases in technology.  Today, new energy is revitalizing the industry, as crafty marketing, strategic partnerships, and inventive ways to discover and distribute bands are taking hold.  From this environment has emerged VEL RECORDS, a new collaborative venture of veteran music industry professional that embraces the dynamic, evolving landscape of the music business.